How can you always have all information about every car? CARFAX is the market leader for information on used U.S. cars in the U.S.A. and Europe. The “CARFAX Vehicle History Reports” reliably document the history of each U.S. automobile. With CARFAX, both business and private customers can reliably inform themselves before purchasing a U.S. car in regard to relevant facts like accidents or previous damage. This way, customers can avoid expensive bad buys.
CARFAX offers the Vehicle History Reports in Europe in the form of individual service packages, which are delivered via a subscription platform. keylight took charge of the complete implementation process as well as the integration of in-house IT modules such as Salesforce. Moreover, it developed additional services, such as providing and administrating a usage-based invoicing system. Further development steps aimed at the flexible design of subscription plans via the keylight Subscription Suite are being planned.
With its clear value proposition, CARFAX has successfully established itself in the market for U.S. automobiles. Thanks to the services it provides through its subscription model, the company can adapt to its customers’ desire for flexibility and digitalization. Flexible orders for individual service packages as well as the option of independently managing one’s own user profile create ideal conditions for serving different target groups. Whether it is private car buyers or wholesalers and exporters, each customer is provided for individually. The improved service and the possibility of strategic development for service packages provide CARFAX with a decisive instrument for safeguarding itself against its digital competitors.
"I design solutions @ keylight together with our customers. Solutions are the end of a joint path, of learning a mutual language to discuss and work on the problems and picking turns along the way. The benefit of this journey is often underestimated but very rewarding and what drives me at keylight."